Theo Randall
Founder, Purple Valley Labs
I'm triple majoring in Computer Science, Economics & Statistics at Williams College, and I'm a 4x All-American on the Men's Swim & Dive Team.
Being a college athlete teaches you something important: you understand the 24/7 grind. The early mornings, the late nights, the relentless push to be better. The commitment to showing up and giving it 110%.
Small business owners live that same grind every single day. They're the plumber waking up at 5am, the bakery owner pulling fresh bread at midnight, the boutique owner juggling inventory, employees, and customers. They don't have time to figure out how to get their business online — and even if they did, they shouldn't have to.
That's where Purple Valley Labs comes in.
I build websites that actually work — professional, SEO-optimized sites designed to help you attract more customers and grow your business. Taking care of your online presence is one less thing on your plate, so you can focus on what you do best: running your business.
And here's the thing: this entire site? Self-made. No bloated agencies, no corporate markups. The same quality you'd get from a big agency — at a fraction of the cost. I'm willing to bet you can't tell the difference, and neither will your customers.